Our Values

Things we believe in

Because this is what drives us – in everything we do.

1everything unlimited

This means having the freedom to choose, so that whatever the moment calls for we’re able to find it – and be sure that it’ll work on whichever device we have close to hand. Everything means all types of entertainment. Unlimited means no restrictions and endless possibilities.

2great value

Great value means getting a lot for your money. People work hard for their money and we believe they should always get a good deal. By bringing all entertainment together into one product, we’re able to provide a huge variety of titles for cheaper – and a service that’s truly worth paying for.

3making things easier

Accessing your favorite entertainment should be effortless, so that there’s nothing left to do but enjoy those special moments – whether it’s gripping onto your chair or singing your heart out. We believe in one service that takes care of everything, provides for the whole family and removes the hassle of multiple passwords and payments.

4enjoying life

We believe entertainment is good for the soul, both alone and with friends. It makes us feel joy, sadness, excitement and laughter. It helps us relax and recharge. It’s important that we feel free to spend our free time however we want, and feel no shame in kicking back and watching a movie or levelling up on our favorite game.


New experiences and ideas should not only be accessible, but encouraged. Discovery is rewarding, allowing us to hit new highs and fall in love with things we never thought we would. We believe in all experiences and all perspectives. We want to cultivate curiosity, open-mindedness and a passion to explore.

6the future

We believe in the future. We shouldn’t be restrained by conventions in the present. We should have faith in the future and let innovation help us, inspire us, and make our lives easier. We believe in new technology and new devices which create a more intimate and seamless connection between people and their entertainment.

7expressing yourself

Our collections make us proud and reflect who we are. They allow us to express our individuality and share it with others. We believe it’s crucial that people can create playlists and collections both for their own pride and to show what they’re all about – and by offering so much content, these collections can be richer than ever.

8lending a hand

Children are the future of our local communities, and that’s why we’re a proud supporter of Big Brothers Big Sisters. We’re privileged to be a part of their continuing efforts to match young people with caring mentors, who can help to keep them on the right track and reach their full potential.